Expertises

IMCoSTAR is a network of consultants in the wide area of SAP CRM application. Geographically well distributed.

CRM Applications

  • Business Communication Management
  • Channel Management
  • CRM Sales/Service
  • E-Commerce
  • IPC
  • Marketing & Campaign Management
  • Mobile Sales/Service
  • Pricing
  • Trade Promotion Marketing

All our experts do have long-term experience in different ap-plication areas of SAP CRM System Landscapes. So, they are able to react immediately according to the requirements of the tasks in your CRM project.

Each consultant is expert in at least one application area and has also experiences in other application areas. Together they can cover almost all requirements of knowledge in a SAP CRM project independent from the actual state your CRM project is just in:

  • Feasibility study
  • Blueprint writing
  • Development
  • Testing
  • Roll-out
  • Go-live
  • Etc.

CRM Middleware

CRM Middleware is the dataflow level of every SAP CRM system landscape. It is connecting systems and validating flowing data according to the known application customizing.

But it is only one of five different levels which should be supervised to enable an optimum dataflow in every CRM system landscape. Although it is one of the most important levels, as so called CRM Validation service is part of this level double checking all user entries whether they fit to the customizing conditions of the whole application.

We have the knowledge how efficiency of Middleware is affected by other system levels and how we can guarantee an optimum dataflow depending on the customizing of your individual applications.

In our work we optimize flow and application customizing depending on the daily requirements of your business.

Master Data

Master data is this kind of data which is basically required for the complete data process. Master data has to be entered first before any data process can start.

This master data has to fit to customizing requirements to guarantee a standard data process for all data of the same kind, i.e. Business Partner, Products etc. This data also has to be customized according to the particular purpose of the application.

Business Partner

Business partner (BP) is a term to denote a commercial entity. In SAP CRM application this expression is used to define an object type of a Business document (BDoc) containing address related data. Different types of business partners are known:

  • Customer
  • Prospect
  • Organization (unit)
  • Employee
  • Competitor

With special customizing steps it is possible to enable the difference of various kinds of Business Partners. BPs are normally related to different number ranges. Number ranges are also part of important customizing tasks and are compelled to be done on all systems of a CRM system landscape, CRM and ERP.

Business Transactions

Business Transactions are the most complex object type in SAP CRM system landscapes. BDocs of this type can contain different data related to various business actions:

  • Activities
  • Opportunities
  • Quotations
  • etc.

Products

Products can be everything what can be sold by the sales organization of a company. Products can be consisting of different other products, so could be configurable. Product prizing can differ depending on the sales organization, who sell the products.

To enable this product to leave the plant, which has been ordered by the customer based on a quotation, various customizing steps have to be done to prepare a CRM system landscape con-sisting of a CRM and an ERP system to handle all the information flow around products correctly.

We know not only the required business transactions, but also the correct customizing steps enabling a fast and consistent data flow in CRM system landscapes.

This object types are often exchanged between systems in CRM System landscape, like CRM and ERP systems and also validated in each system.

If content does not fit to the application customizing of the destination system, error messages are often reverted back to the source of the data flow for further analysis.

ProActive CRM System Management

Our special area of expertise is the wide area of CRM System Management. This means to keep all layers of a CRM System Landscape under control and improve the optimum data flow continuously. For the sake of reduced flow problems and improved data consistency.

Application Customizing

There are multiple CRM applications available. Every special application needs its own customizing. Dataflow in CRM system landscapes is affected by an optimum customizing either under technical aspects or aspects of the application. Our specialists with long-term experience in different areas of CRM applications can setup your application to guarantee optimum dataflow as well as best user handling and so, user acceptance.

Business Document Analysis

Business Documents (BDocs) are the data containers used to contain the data flowing in your CRM server. Depending on the stage of process the stage of BDocs can be green, yellow or red. Green BDocs will be deleted in regular reorganization jobs. Yellow and red ones will remain in your system. Messages of red BDocs have to be analyzed and solutions have to be defined to avoid further occurence of these messages.

With our experience, we know clearly which message is caused by wrong Input Customizing, System setting, etc., so we can react immediately to improve your system landscape permanently. Even if the reasons for messages are not located in your CRM application, but maybe in your ERP system.

CRM Middleware

CRM Middleware is the dataflow level of every SAP CRM system landscape. It connects systems and validates flowing data according to the known application customizing. But it is only one of five different levels which should be supervised to enable an optimum dataflow in every CRM system landscape.

We have the knowledge how efficiency of Middleware is affected by other system levels and how we can guarantee an optimum dataflow depending on the customizing of your individual applications. In our work we optimize flow and application customizing depending on the daily requirements of your business.

So, CRM Middleware is just a brick in complete CRM data flow, not the smallest one but not more than one layer. Affected by situations in other layers. So, CRM Middleware is an important part of „proActive CRM System Management“, but not the only one.

Database Administration

Dataflow in CRM system landscapes can be easily understood as a kind of „table jumping“. Whenever you take a snap shot photo of your CRM system landscape, data will just be stored in another table. We know which tables are used for dataflow in CRM system landscapes and which tolerance is allowed for their development.

We monitor development of database tables in CRM system landscapes and know when a situation is reached with affects on the optimum data availability in CRM databases.

Promise of Transparency

It is not only an expertise to know about an application area and to just apply this knowledge but to give also an answer about the efficiency of that application area. With our „Promise of Transparency“, applied especially in our offered CRM System Management Services, we are able to give as often as required an answer about the results of our work, especially in improving CRM Sysstem Landscapes.

So we are able to inspire confidence in our daily work for our customers. For more details, please see „Promise of Transparency“ on our Service pages.

Remote Function Call

Remote Function Call (RFC) is the technique CRM Middleware is using to connect systems within the CRM system landscape. RFC is distinguished into

  • Queued Remote Function Call
  • Asynchronous Remote Function Call

We know how different daily data traffic is affecting the overall availability of data in your CRM system landscape. In daily monitoring sessions we are able to detect which data transit spot in a CRM system landscape is developing as a bottle-neck with affects on data availability.

System Base Administration

Every CRM or ERP server needs a system base with special settings depending on the requirements of your business and applications. We know the general required system settings in a CRM system landscape and will identify immediately the optimum system settings for your CRM system landscape.

During our daily monitoring sessions in case of outsourced „proActive CRM System Management“ we can identify the system messages and can understand the importance for an optimum dataflow in your CRM system landscape.